tag:blogger.com,1999:blog-49976009139467939582024-02-07T09:03:52.757-08:00Jairo Fula Exhibition DesignExhibition DesignJairo Fulahttp://www.blogger.com/profile/04685215988820644002noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-4997600913946793958.post-1571942865335635092016-05-04T23:01:00.003-07:002016-05-04T23:01:41.285-07:00New World Of Coca-Cola - pitch<b>Client: </b>The Coca-Cola Company.<br />
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<b>Comments:</b> Some sketches for a pitch for the Atlanta Coca-Cola interactive museum.<br />
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<br />Jairo Fulahttp://www.blogger.com/profile/04685215988820644002noreply@blogger.com0tag:blogger.com,1999:blog-4997600913946793958.post-11315706076928568082016-05-04T22:55:00.002-07:002016-05-04T22:55:33.935-07:00Trustway Pods<b>Client: </b>Trustway (Insurance)<br />
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<b>Product: </b>Visualization and Industrial design.<br />
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<b>Comments: </b>Pods for the Trustway offices clients.<br />
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<br />Jairo Fulahttp://www.blogger.com/profile/04685215988820644002noreply@blogger.com0tag:blogger.com,1999:blog-4997600913946793958.post-3733049062871728312016-05-04T22:49:00.002-07:002016-05-04T22:49:28.939-07:00Maloka Virus Poster Stand<b>Client:</b> Maloka Interactive Museum.<br />
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<b>Comments:</b> Stand and 3D chroma poster with 3D images of viruses.<br />
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<br />Jairo Fulahttp://www.blogger.com/profile/04685215988820644002noreply@blogger.com0tag:blogger.com,1999:blog-4997600913946793958.post-83927990937738689912016-05-04T22:39:00.003-07:002016-05-04T22:40:57.441-07:00Expo Stand National Army Forces<br />
<b>Client: </b>Recruitment National Army, Strategy (ad agency).<br />
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<b>Product: </b>Stand expomilitar99 - Visualization<br />
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<b>Team / Staff: </b>Estudio Virtual ltd.<br />
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<br />Jairo Fulahttp://www.blogger.com/profile/04685215988820644002noreply@blogger.com0tag:blogger.com,1999:blog-4997600913946793958.post-80777046757907147092016-05-04T22:36:00.003-07:002016-05-04T22:41:05.926-07:00Pfizer EletriptanClient: Pfizer Labs<br />
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<b>Product: </b>PC game arcade - interactive exhibition for "Eletriptan the drug of the future"<br />
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<b>Materials / Fabrication:</b> Coldrolled, plastics, wood, metalic grids, electric systems, kiosk PC.<br />
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<b>Team / Staff:</b> Estudio Virtual ltd.<br />
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<b>Comments:</b> Pfizer used an interactive promotion for the launch of a brand new product in the medical market.<br />
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The game was designed for adults between 25 - 44 years. Mixed technique with video footage and 3D animation.<br />
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Jairo Fulahttp://www.blogger.com/profile/04685215988820644002noreply@blogger.com0tag:blogger.com,1999:blog-4997600913946793958.post-90442484181087826662016-05-04T22:22:00.002-07:002016-05-04T22:41:22.732-07:00Nestle Nesquik Challenge 2<b>Client:</b> Nestle<br />
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<b>Product:</b> PC game arcade - interactive exhibition for "Nesquik 2 Challenge"<br />
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<b>Materials / fabrication:</b> Cold rolled tube rods, acrylics, polystyrene, foam polyurethane, wood, metallic grid, electric systems, kiosk PC, TV/VCR ntsc.<br />
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<b>Team / staff:</b> Estudio Virtual ltd.<br />
Design & production: Jairo Fula, Mauricio Ruiz, Libardo Lambraño;<br />
Animation: Jairo Fula, Jhonny Albarracín, David Restrepo,<br />
Audio, Music, FX: Felix Riaño, Miguel Leyva.<br />
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<b>Comments:</b> The sequel of the Brand Nesquik positioning in national level. It´s a thematic event with interactive characteristics that involves the user in a character brand history: Quicky. The complexity of the project resides on the combination of video game, exhibit, transportation, direct sell, visual impact, consumer impact and finally, consumer satisfaction guarantee.<br />
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The physical parts are two: pod and product exhibition tower. Also it has an interactive kiosk system (PC) that was optimized to support the possible adversity conditions in a mall or any local market. The materials are strong enough to support hard treat during long work journeys.<br />
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The packaging had to be designed to avoid any transportation problems with the pieces.<br />
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The game of "RETO NESQUIK 2: VIAJE VIRTUAL" was demanding in multimedia resources. The interactive system was designed as an arcade game with 3D glasses and stereophonic sound, all inside a helmet. The game uses an interactive video navigation and the user hits some points from the video to win. At the end, Nesquik good guys always win.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAfM3qjO-pY3pwkJwGVgcONSGNb12TTme32oi3sUnKYR2XvaBhs3Ei067jyzKMhx4Gklbk6z4Rt73kDeaQJewqFzja-Uzn2n6emMUpbO4M-UvPLpq_iO-g6S_0_DfrAVtYIU4eJvaK4fk/s1600/nestle_2c.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAfM3qjO-pY3pwkJwGVgcONSGNb12TTme32oi3sUnKYR2XvaBhs3Ei067jyzKMhx4Gklbk6z4Rt73kDeaQJewqFzja-Uzn2n6emMUpbO4M-UvPLpq_iO-g6S_0_DfrAVtYIU4eJvaK4fk/s640/nestle_2c.gif" width="608" /></a></div>
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The characters also was modeled 3D, under the license of Nestlé and Mc Cann Ericksson advertising company. The objective was to achieve a modern effect in the characters.<br />
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At the time to produce the TV story to reinforce the multimedia game, it was used a mixed technique to work faster. 2D and 3D video post-production effects.<br />
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<br />Jairo Fulahttp://www.blogger.com/profile/04685215988820644002noreply@blogger.com0tag:blogger.com,1999:blog-4997600913946793958.post-70047827178781655732016-05-04T22:13:00.002-07:002017-03-02T00:05:20.475-08:00Nesquik 3D Immersion chamber<b>Client: Nestle </b><br />
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<b>Product:</b> Chroma3D Immersion chamber for "Nesquik Challenge"<br />
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<b>Materials / fabrication:</b> Coldrolled tube, acrylics, polyestirene, foam polyurethane, wood, laminated wood, electric, large 3D prints.<br />
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<b>Team / staff:</b> Estudio Virtual ltd.<br />
Design and production: Jairo Fula, Mauricio Ruiz, Libardo Lambraño.<br />
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<b>Comments:</b> The event begins when a child get inside the immerse chamber pod with a 3D chroma glasses. Then the child look at the different characters (Quicky) activities on the 3D print panels . Finally, the child get out of the chamber an a promoter ask him if he/she found the character.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2pDZRZKATbwxTmCt83bHYJmQINzHKyqxieBvnlho70Eod0kmJ9C8S91mimdEHs0jpKEunoylH4xQOLW3sbvibli6FgZ6xeyq1VpcNprGMsQjWcdK3NP0UOnEecLx42aE0pmBUHppl9jY/s1600/image001.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2pDZRZKATbwxTmCt83bHYJmQINzHKyqxieBvnlho70Eod0kmJ9C8S91mimdEHs0jpKEunoylH4xQOLW3sbvibli6FgZ6xeyq1VpcNprGMsQjWcdK3NP0UOnEecLx42aE0pmBUHppl9jY/s1600/image001.gif" /></a></div>
<br />Jairo Fulahttp://www.blogger.com/profile/04685215988820644002noreply@blogger.com0