Wednesday, May 4, 2016

Pfizer Eletriptan

Client: Pfizer Labs

Product: Game arcade booth and Mini game - interactive exhibition for "Eletriptan the drug of the future"

Materials / Fabrication: Coldrolled, plastics, wood, metalic grids, electric systems, PC.

Team / Staff: Estudio Virtual ltd.

Comments: Interactive promotion using a customized arcade booth for the launch of a brand new product in the medical market. The products created included: Industrial Design & User eXperience Design

Photo of the game pod at the event and renders, explosion view







The mini game was designed for adults between 25 - 44 years. Mix between video footage and 3D animation.

Some screenshots of the imnigame here below:





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