Client: Nestle
Product: Nesquik Arcade Game promotional booth - interactive exhibition for "
Nesquik Challenge 2"
Materials / fabrication: Cold rolled tube rods,
acrylics,
polystyrene,
foam polyurethane, wood, metallic grid, electric systems,
kiosk PC,
TV/VCR ntsc.
Team / staff: Estudio Virtual ltd.
Design & production: Jairo Fula, Mauricio Ruiz, Libardo Lambraño;
Animation: Jairo Fula, Jhonny Albarracín, David Restrepo,
Audio, Music, FX: Felix Riaño, Miguel Leyva.
Comments: The sequel of the Nesquik national promotional campaign at POS. It´s a thematic event with an interactive mini game in which the kid goes through an interactive ride with the help of "
Quicky" (Nesquik main character). The project combines a mini interactive game,
arcade pod,
exhibit product module (shelve), packaging boxes for transportation.
Arcade Module:
Exhibition booth: made of 2 parts,
1) Arcade Pod
2) Product exhibition shelve.
The aracde pod has a gaming PC optimized to support the possible adverse conditions in a mall or any local market. The materials are strong enough to support hard treat during long work journeys.
The packaging was designed to avoid any transportation problems with the pieces.
Game: The mini game "
RETO NESQUIK 2: VIAJE VIRTUAL" was demanding in multimedia resources. All the game assets were created in house. The interactive system was designed as an arcade game with
3D glasses and
surround sound system inside a helmet.
Gameplay: The kid has to collect floating
Nesquik cans to get points to win a free sample of
Nesquik IRL.
The characters were modeled in 3D, under the license of Nestlé and
Mc Cann Ericksson. The objective was to refresh the characters style with a contemporary look.
